Week 1 – Summary of the Tasks Ahead
Heading into Creative Media Entrepreneurship (3026) students have been tasked with creating a business plan for their ideas to endeavor into creating a business; my vision for this module is to utilize the skills taught to me throughout my time at university to create an online e-portfolio and brand. This brand will be used to create a self-sustaining business for presenting work. I have decided to chose this approach as it is something which will be assessable to me in the future and relevant to my ambitions after University. This task will require me to do the following;
- Create a business which is self sustaining
- Create all associated media for my business
- Research into the field and realise what it will actually take to achieve my goals.
- Research the costs and expenses that will come hand-in-hand with creating the business
- Creating a five-year-plan which defines what actions the business will take in the future.
Clearly outlining what needs to be achieved to piece together the final goal and vision of the module gives me a list of things that must be done; I have decided to create all associated media assets related to the business first, as this will allow me to research the approach in which competitors to my business have taken and calculate how I should my market my idea from this.
Week 2 – Research into Business Cards
Today I began to look into business cards used by potential competitors and business cards which are deemed to be successful; knowing that I am intending to look into presenting work for my business I must decide whether to have my own face/image atop of the business card. The business cards will be very useful towards the promotional plan of my business as they will provide a clear and sure way to network easier with potential clients that I meet in the future. Business cards are quick, concise ways of swapping information. This means that I must ensure that the information which is needed is easily visible on the business card, and that any unnecessary details are left out, as they can be enquired about in the future.
I have gathered some examples of business cards so that I can take inspiration from them whilst speculating on what might be a strength of the business card and what may be a weakness.
The business card displayed above is an example of a plain business card. It easily conveys the information across to the recipient, however could be argued as being too bland. Due to the nature of the presenting role, the business card should really be flashy, grab the recipient’s attention and convey easily what the business represented on the card is.
This next business card for ‘Daisy Mae Printing & Design LLC’ does include a graphic on it, this is a good example of a business card as the card’s entire purpose is to show that the business cards can be made, using itself as an example. It also reflects all the details needed to contact the business. I believe that I will be using a similar type of business card to this one, however may have an image of myself placed onto it.
Week 3 – Creating a Business Card
Today I began creating my business card, after using last weeks Business Card research as inspiration. I decided that I wanted to set up a strong brand for myself and therefore beforehand decided on a colour scheme which I intended on keeping through the entire enterprise. These colours are red and black. I also set up the main accounts for my social media in order to have links for the business cards to go to. Some of the examples of business cards I made are below.
With this business card I decided to use an image of myself and simply overlay the information over the top. This business card initially did look good as it had all of the information needed to contact me in regards to the business, however I was unsure whether I wanted to have an image of myself on the actual business card. Also, the business card did not fit into the ‘red and black’ theme I had initially decided on. With all of this in mind, I continued making business cards.
I initially liked this business card as it strikes out to the recipient with its contrasting black and white. The image used in the background is simply a photograph taken by me. The text is overlaid atop of it and gives the information for my email and my phone number. As much as I liked the aesthetic of this business card, it was deemed not suitable for the business I am trying to create. It does not show a photograph of me and doesn’t clearly display exactly what the business is.
This final business card is the business card I will be using for my business. It fits nicely into the promotional plan I am intending to follow. It follows the colour scheme, shows a photograph of me so the recipient can easily look at it and remember me from whichever encounter we have had. It also clearly states what the business will be provided whilst displaying the logos to the social media I will have accounts linked to.
Week 4 – Research into a Logo
When looking into creating the promotional plan it was clear that I would need a logo which represented my business. For inspiration for this logo I researched into other businesses and how they set up their logos.
Here are four very simple and clear logos. The logos do not exactly represent what the business does. After looking into these logos I agreed with the premise set up by these businesses; I set out to create a logo which was simple and could be adjusted to any size whilst still being recognisable to my business once the business had already been encountered.
Week 5 – Creating a Logo
When beginning production on my business’ logo I had a clear plan. I knew that I wanted it as simple as possible, easily recognisable and hopefully fitting into the color scheme previously established in order to stick with a specific brand identity. To begin with I experimented with logos which could include silhouettes of microphones, cameras and other equipment associated with presenting and post production. However, following my research which showed that the brand’s logo does not have to show specifically what the business does, I decided to instead experiment with simply using my initials ‘b.g’.
The first logo created was simply just a three-layer mark up of my initials using the black and white color scheme. I liked this logo, and when put forwards to my peers for constructive criticism and feedback I received a lot of positive reviews, with some suggesting that the white overlay on the letters being changed to a more darker tone to allow for the text to stand out more.
Taking the feedback from the first logo shown in this blog, I decided to darken the white to a grey colour, whilst also implementing a subtle noise affect as to not have the colours stick out as bland block colours. Putting this logo forwards to the same peers I had previously received feedback from, I decided to stick with this logo.
Week 6 – Research into a Website
Once the logo and the business cards had been created, I knew that the last part of associated media I wanted to create before writing up my business plan was my website. This website would be very important to the overall goal set before me as it would house my e-portfolio and therefore be a key point towards establishing a brand identity. Before looking into the website I had to 1. Find a suitable business to host my website with. 2. Research other peoples online portfolios and see what they did well, and what didn’t work so well.
The image above shows Kevin Gomez’s website. This website is used as a portfolio, and I believed that it worked very well. I initially liked how his image was displayed in the forefront of the website which allowed it to be easily identifiable. The website is also very simple and plain, which allows for it to be easily navigated. I knew that I wanted my website to be very similar to this; if clients cannot navigate the site with ease it could lead to confusion and potential lost business.
The image above shows a screenshot of Evan Neckard’s online portfolio website. Upon seeing this website it is clear that it works well for him and his work, however did not represent what I was trying to achieve. This website had a lot more information straight off of the bat, and had a lot more text present. My main focus for my website was the simplicity behind it. It needed to be straight to the point and concise.
Before beginning to create any type of website, I had to research into pricing for said websites. The price of the website could heavily affect the expenses going through the business, therefore the importance of this task was high. There are thousands of websites which can house your domain, however I found that WWW.WIX.COM housed the best customer feedback. The feedback saw users saying that the site is constantly reliable for a low and affordable price; the image above shows the payment plans for websites with WWW.WIX.COM. $120 for a years worth of rent towards the website was a perfect cost for the service that would be given in return, and with this I decided to use WIX.
Week 7 – Creating a Website
Once the research had been completed I began to create my website with WIX.com. I initially began working off of one of the websites handy portfolio templates, however decided to deconstruct it down to its bare bones and work upwards from that. Implementing a light and dark contrasting colour scheme and adding a photograph of myself on the home page. I added a way to contact me on the back-end of the website. All entries onto the website’s ‘contact’ page head directly to my business email of ‘firstname.lastname@example.org’, the same email which my business cards led to. As my experience in the industry I will be attempting to break into is not at its most suitable right now, my CV has been uploaded as well as projects I am working on at the moment.
When putting the website draft forwards to my peers for constructive criticism I received a lot of positive feedback. It was clear that the website in its simplest form provided a good home for the portfolio and brand.
Week 8 – Starting the Business Plan
With the website established and published, all associated media being created (logo, business cards, social media accounts linking to all) it was time to begin writing the business plan. I began the business plan by researching into other published plans from businesses’ similar to mine. It was clear as a solo-endeavor with the USP of my personality that equipment costs and expenses would always be low, and that instead the hardest part of pressing forwards would be to acquire an abundance of experience.
Week 9 – Researching into Experience
Whilst continuing to write my business plan it was clear that I needed to acquire more experience. In order to get this experience I looked into work with the website ‘backstage.com’. A website focused simply on working as an extra in the backgrounds of television shows and films. This would be easy experience for me to get with a small amount of effort which would provide a lot of footage in the end to put towards creating a show reel of my work. Alongside looking into this, I have done some modelling for Daniel Dennis Media and This Is Sil Music, both pieces of work were published onto already existing and established brands with credit to myself. This is very useful towards continuing to build and establish a brand as it works towards networking with clients and building up a reputation in the local industry.
Week 10/15 – Business Plan Completed
In the upcoming weeks my business plan was slowly worked towards whilst research towards competitors, experience and cost analysis was carried out. All of this work can be found below in the business plan.